2025 Year in Review: Leadership, Launches, and a Global Ultimate Community
2025 was a year defined by growth. Across the season, we launched new performance gear, partnered with programs around the world, and told the stories that shape Ultimate on and off the field. From jersey reveals and product innovation to player spotlights, community initiatives, and leadership at every level of the game, each month brought something worth celebrating. This Year in Review looks back at the moments, collaborations, and ideas that helped move the sport forward—and the people who made it happen.
JANUARY
The Lookbook - We launched the BE Ultimate Lookbook, showcasing complete fits for every day of the Ultimate athlete—from practice and warmups to game day and off days—offering inspiration for life on and off the field.
JOY Launch - JOY launched as a reminder of why we play—celebrating movement, connection, and the fun that lives at the heart of Ultimate.
Sideline Chair Launch - Long days, short breaks—our new Sideline Chair launched to keep players and coaches supported between points, games, and weekends.
Belgium Ultimate x BE Partnership - We kicked off 2025 by welcoming Belgium Ultimate to the BE community, supporting their national programs with high-performance gear and strong design.
FEBRUARY
BE x Windmill: Wild West Announcement - Windmill x BE rode back into town with a Wild West theme, blending creative storytelling, bold design, and tournament energy.
Cropped Cut Reversible Launch - The cropped-cut reversible dropped as a fresh spin on a team classic—versatile, modern, and built to move.
Dena: Journey to Championship - Dena’s championship journey captured the grind, growth, and belief that fuel success long before the final.
Ultimate Germany Continues into 2025 - Our partnership with Ultimate Germany rolled into 2025, continuing a shared focus on consistency, performance, and long-term growth.
BE Sponsored Athletes for 2025
We announced our 2025 BE Ultimate sponsored athletes, welcoming a mix of returning leaders and new faces we’re excited to support throughout the season.
MARCH
International Women’s Day - International Women’s Day celebrated the women pushing the sport forward—on the field, in leadership, and everywhere in between. Watch the video Just Play to see some of the powerful sponsored athletes that continue to inspire and strive for equality in the sport.
GRUT x BE Partnership - The GRUT partnership launched with a shared goal: build community, support development, and grow the game together.
UFA Replicas Launch - UFA replicas dropped, giving fans a chance to wear the exact designs seen on the pro field and rep with pride.
Shop Now
APRIL
GridTech Launch - GridTech arrived as a new performance fabric, built for structure, durability, and high-intensity play. This track suit quickly became a fan favorite in 2025.
IFDA x BE First Ever Partnership - We launched our partnership with Irish Ultimate, supporting national teams and the continued growth of the sport in Ireland.
AFDA x BE - A new partnership with Australia Ultimate expanded our global footprint and supported athletes competing at the highest level.
Sustainability certifications - Earth Day reminded us that small choices can add up, reinforcing our commitment to sustainability and impact. Learn what the sustainability certifications you see really mean.
Team Manager’s Guide - We launched the Team Manager Guide with Charlie Hoppes to give captains and organizers a clear, practical foundation for leadership, goal setting, and running a season with purpose.
Download the Guide
Team Canada Jersey Reveal - Team Canada revealed their 2025 jerseys—clean, intentional, and ready for international competition.
Shop Replicas here
Jersey Design: How It Works - BE’s Design Realization Document (DRD) makes creating a standout, professional jersey easy—guiding teams through colors, fonts, logos, and vision without the guesswork.
MAY
BE @ College Nats - College Nationals wowed again, with UBC Thunderbirds taking the title (Mika Kurahashi) and Callahan winners Dexter Clyburn (Cal) and Laura Blume (UCSB) standing out—plus we highlighted Jerseys That Turned Heads with creativity and professionalism.
Belgium’s 2025 Kit Reveal - Belgium unveiled a new national kit that blends modern design with competitive edge.
Germany’s New Look - Germany’s updated jerseys brought a fresh, eye-catching look while keeping the performance and identity that make them a top team.
Team Ireland Jersey reveal - Ireland revealed a kit rooted in identity and Irish pride, built for the demands of international play.
BE's Disc Launch - BE Ultimate discs are now in the shop, featuring four colorful, fun designs perfect for tossing, collecting, or gifting.
JUNE
BE @ U24's - BE celebrated the outstanding efforts of the U24 teams and our sponsored athletes—Mika Kurahashi on TC Mixed, Erica Birdsong on USA Mixed, Jolie Krebs on USA Women’s, and Dexter Clyburn on USA Open—while Team Canada Mixed claimed an impressive second place, making it a week full of the sport’s brightest up-and-coming talent.
Mic’d Up: Kaela Helton - In Mic’d Up Plus, we dive into Kaela Helton’s elite performance using real-time tracking data and live game footage, showing how she handles the physical demands of a full tournament. Watch the full episode for an immersive, data-driven look at one of ultimate’s top athletes in action.
College Nationals: Player Highlights - Ultiworld's Player of the year celebrated Mika Kurahashi and Peter Mans, honored as the top players in their divisions, showcasing their standout seasons and the leadership that drove their teams’ success.
Australia’s World Games Kit Reveal - Australia’s new kit dropped, combining performance-focused design with national pride.
UFA x GridTech Launch - GridTech hit the pro field with the UFA x GridTech launch, built for structure under pressure.
Ultimate Poland x BE Partnership - Ultimate Poland joined the BE community, teaming up to provide top-tier gear and support the growth, professionalism, and competitive success of ultimate in the country.
JULY
Pinnie Launch - The new pinnie launched as a lightweight essential—easy, functional, and ready for reps.
USAU Club Replicas - Club replicas dropped, connecting fans to the top teams in ultimate! Grab yours, show your support and rep your team!
The Deal - Facing loss, feeling it fully, and finding the strength to come back stronger. Because caring enough to hurt is what pushes you to rise again.
AUGUST
The New N-Weave Pro Shorts - The N-Weave Pro Shorts were redesigned from player feedback to offer ultimate mobility, a lighter, stretchier fabric, and a cleaner, performance-driven fit for both men and women.
2025 World Games - The 2025 World Games in Chengdu brought together elite athletes and showcased top-tier skill across Ultimate and other sports, with Team Canada taking home an impressive silver place—congratulations to our BE athletes Anouchka, Elliot, Mika, Malcolm, and Levke for their inspiring performances!
An elite week at CUC’s - CUC Juniors and Seniors brought elite play to Edmonton for the biggest week in Canadian Ultimate in 2025, with a clean sweep by Origine Open and Origine Féminin in the junior divisions and a standout mixed division title from Montréal Odyssée—an unforgettable week of competition.
UFA Championship Weekend - UFA Championship Weekend showcased the best of professional ultimate, highlighted by Boston Glory’s first-ever title and standout performances across the league. Beyond the wins, the weekend celebrated community impact and elite talent, from the BE The Change Award to an All-Star showcase featuring BE athletes Jolie and Dena.
Toronto Elite x BE Partnership - BE Ultimate partnered with Toronto Elites Ultimate to support five youth teams, investing in both high-performance gear and the development of the next generation of players.
SEPTEMBER
N-Weave Pro Shorts Sizing Guide - The N-Weave Pro Shorts are built to move with you—use the new size guide to find your true waist and length for the perfect fit.
Germany Wheelchair Ultimate Team - Germany’s Wheelchair Ultimate Team has grown since its first World Championship, showcasing teamwork, creativity, and inclusivity while setting new milestones and goals for the sport.
Rules of Wheelchair Ultimate - Wheelchair Ultimate shares the spirit of the game with traditional Ultimate, but these 10 key rule differences are essential to know.
EUCF 2025 - EUCF delivered the most exciting weekend in European club ultimate, with top-tier competition and a strong presence from BE teams across the fields. A special shoutout to BFD Shout for taking the win in the women’s division.
USAU Meets GridTech - The 2025 USAU Elite Club GridTech Tracksuits launched, bringing high-performance comfort and style to every moment on and off the field—check out the designs and creativity featured on each tracksuit.
First Warehouse Sale - Our first warehouse sale gave the Vancouver community a chance to score deals while we made room for what’s next.
OCTOBER
BE @USAU Club Nats - BE was on-site at College Nationals, capturing jaw-dropping plays from the best of the best, celebrating San Francisco Revolver’s triumph with Dexter in his final season, and giving a special shoutout to Levke and her championship win with Brute Squad.
We also highlighted some of our favorite jersey designs from the tournament—clean, professional, loud, and full of creative flair. Catch them here.
Fuel Your Fall - Fuel Your Fall shared seasonal nutrition and hydration tips to help players stay strong through multi day events and long seasons.
Fantasy Frisbee - Fantasy Frisbee lets you turn Club Nationals into a game of picks, points, and bragging rights, letting fans compete with friends by predicting real-life player performances and team outcomes.
CUUC Champs - CUUC delivered thrilling action and reel-worthy plays in Brampton, with BE on-site capturing every moment, and 2025 crowned new champions: U of T in the women’s division and McGill in the men’s division.
NOVEMBER
BE @ WBUC - Portimão, Portugal delivered the best beach plays of the year, and BE was on-site to capture every layout and every grab. Huge shoutout to Levke and Team Germany Mixed for taking gold, and to all the BE athletes in action—Anouchka, Zell and Colle, Elliot, Dena, and Malcolm—for giving 100% on the sand.
Free Ship November - Free Shipping in November made it easier to stock up for the off-season.
Event Best Sellers Collection - The Event Best Sellers collection launched our first online lineup of event merch, showcasing the gear players loved most at each 2025 event.
2025 Event Recap - Our event recap reflected the competition, connections, and community that defined 2025 on the ground.
Holiday Gift Guide - The Holiday Gift Guide returned with easy picks for players, coaches, parents and fans.
DECEMBER
CAPTAIN Docuseries - Captain is a powerful BE Ultimate docuseries that follows Mika Kurahashi, Dexter Clyburn, and Erica Birdsong as they navigate the pressure, responsibility, and triumphs of leading their teams through College Nationals 2025. Watch Episode 2 HERE. Episode 3 coming soon!
Growing Ultimate in Ghana - A Dutch-Ghanaian partnership is growing Ultimate in Ghana, empowering youth, training coaches, and promoting inclusion while supporting athletes with high-performance gear.
Ultiworld Awards 2025 - The Ultiworld Awards wrapped up the year by celebrating the players and teams who stood out in 2025.
PAUC Results - Shoutout to the 2025 PAUC champions—Colombia Macaná taking the Women’s division and Denver Mile High Trash winning the Mixed division!
From launching new gear and partnerships to celebrating athletes, jerseys, and community initiatives, 2025 was a year of growth, innovation, and connection in Ultimate. As we look back on these moments, it’s clear that the people, programs, and passion driving the sport forward are what make each season unforgettable—and we can’t wait to see what 2026 brings.