The Deal

Facing loss. Feeling it. And coming back stronger.
You train. You sacrifice. You believe—because that’s what it takes to chase something real.
And sometimes, you still lose.
Facing loss. Feeling it. And coming back stronger.
You train. You sacrifice. You believe—because that’s what it takes to chase something real.
And sometimes, you still lose.
Fresh fits. Fierce teams. Your favorite gear—now with your favorite team’s logo.
A Legacy Team Joins the BE Lineup.
We’re proud to welcome Atlanta Chain Lightning to the BE Ultimate roster for the 2025 club season.
We’ve all been there—7 on the line, scrimmage heating up, and it’s impossible to tell who’s on which team. Not anymore.
What does it really take to perform at the highest level of ultimate?
In this episode of Mic’d Up Plus, we break down Kaela Helton’s performance using real-time tracking data captured during competition. Paired with live game footage, the numbers offer a unique look at how one of ultimate’s top athletes handles the physical demands of a full tournament—from early pool play to high-pressure elimination rounds.
We’re excited to team up with Ultimate Polska— officially known as Polskie Stowarzyszenie Graczy Ultimate (PSGU) — the national governing body for ultimate frisbee in Poland. The timing couldn’t be better, with the Polish U24 Mixed Team currently battling it out at the 2025 World U24 Ultimate Championships in Logroño, Spain. As Poland hits the field in 2025, we’re proud to be behind them with top-tier performance gear built for the moment.
Where team pride meets elite performance.
The wait is over. For the first time ever, official UFA-branded tracksuits are available for fans, supporters, and players alike—and they’re built on BE Ultimate’s brand-new GridTech Tracksuit.