Home / Sponsorship and Charitable Donation Policies

Policy Statement

BE Ultimate Apparel Ltd (BE) recognizes it must balance its role as a good steward of its financial resources and its role as an important partner to the community that it serves. To help guide in that effort, this policy offers guidelines and parameters to aid in responding to the many requests for charitable donations, event sponsorships, and in-kind requests received by Marketing and Community Relations and BE staff.

Charitable Donations

Charitable donations represent support given to a group or organization without the anticipation of benefit to BE in return. As an important partner to the community, BE recognizes that there are unmet needs and that as a business in the space, we can assist in supporting through financial donations.

Requests for donations will be evaluated based upon the following criteria:

-> The donation meets BE’s Sponsorship Guidelines and Approval Process. 

-> The donation meets current funding capabilities. 

-> The donation supports BE’s Mission and strategic initiatives. 

-> Priority will be given to requests by organizations that provide services in regions that BE is already servicing heavily or would like to begin to service more heavily. 

Priority will be given to requests that support youth wellness and those groups that aid the disadvantaged. BE reserves the right to deny any request, at its sole discretion. Funding in prior years does not guarantee continued funding in any subsequent year.

BE will not not provide charitable donations in the following instances:

-> Requests from commercial, for-profit businesses or endeavours.

-> Requests from organizations that are engaged in religious, or governmental activities.

-> Requests from individuals or employees, particularly if they are already receiving funding or support in another form from BE.

-> Requests from organizations or programs that are inconsistent with BE’s Mission or Values or that would be deemed a conflict of interest.


Sponsorships typically represent requests for funding of cash or in-kind products and services that are offered by BE with the expectation of the receipt of something of benefit or value.

The benefits to BE may include:

-> Display and promotion of BE’s brand and logo. 

-> Verbal, written and/or visual acknowledgement at events, functions, etc; and,

-> Participation opportunities for employee’s, staff, and Board Members of BE.

-> The ability to highlight a particular service line or subject matter expertise.

Guidelines for Acceptable Sponsorships

BE’s priority in providing sponsorships is to non-profit groups and/or other business that share our community and our objectives.

Requests for sponsorships will be evaluated based upon the following criteria:

-> The sponsorship meets BE’s Sponsorship Guidelines and Approval Process.

-> The sponsorship meets current funding capabilities.

-> The sponsorship supports BE’s Mission and strategic initiatives.

-> The sponsorship provides for broad community impact.


 For 30 years, Ultimate has been a fringe sport. Over the last 10-15 years and into the future, Ultimate will become a more legitimate sport that will receive funding, recognition, and more players than ever. As a company, BE Ultimate will help in professionalizing, legitimizing, and growing the access to our sport in an equitable fashion.

BE pledges to: 

-> Approximately 2% of revenues in outright donations or in-kind commitments to partnered non-profits or charities 

-> Lead by example in making Ultimate a more professional, respected, and widely played and known sport.

-> Attract and retain the highest caliber of employees, all of whom will take pride in being BE ambassadors to the community we serve.

-> Be governed by an insightful cross-section representation of our community and be led by resourceful, accountable administration.

-> Humbly embrace our role as a community cornerstone by prudently managing our fiscal resources, strengthening our employment base, and recognizing and acting on our societal responsibilities.

Commitment in Serving

We commit to serving with:

-> Professionalism

-> Respect

-> Integrity

-> Quality

-> Humility

-> Loyalty

-> Excellence

-> Compassion

-> Quality