You’ve probably seen sustainability badges on websites, social media, or product tags—like B Corp, Climate Neutral Certified, or veritree. But have you ever wondered what these certifications really mean? Let’s break it down.

What is B Corp Certification?

B Corp stands for Benefit Corporation. It’s a trusted certification that shows a company meets high standards for how it treats employees, supports communities, and protects the environment. This certification is renewed every three years, encouraging companies to consistently improve their practices in order to maintain it.

Employee wellness and fair wages
Environmental impact
Community engagement
Ethical governance and transparency
Justice, equity, diversity, and inclusion (JEDI)

Our B Corp Certification

BE x B Corp

BE Ultimate joined the B Corp movement to learn more, uphold a gold standard of third-party accountability, and help grow awareness so more consumers across North America recognize and value what B Corp stands for.

BE’s Latest Stats:

What Does it Mean to Be Climate Neutral Certified?

Climate Neutral Certification means a company has measured its carbon footprint, offset it, and created a plan to reduce it going forward. It’s not just a pledge—it’s a verified commitment to action, renewed each year to ensure businesses stay accountable and truly follow through.

Here’s the usual process:

Measure all emissions—from shipping to production to office energy use
Offset them through certified climate solutions, which involves investing in projects that remove or reduce an equivalent amount of carbon from the atmosphere
Reduce emissions over time with smarter practices and greener materials

Our Climate Neutral Certification

BE x Climate Neutral

BE became Climate Neutral Certified in 2020 to hold ourselves to a high, transparent standard. An emissions audit showed shipping and production as key impact areas, so we prioritized cleaner operations, offsets, compostable packaging, and supply chain improvements. It’s an ongoing process that takes commitment—we’re always working to improve and share the journey along the way.

BE’s Latest Stats:

What About Tree-Planting Programs like veritree?

Many companies now partner with tree-planting organizations to help restore ecosystems and counterbalance their environmental impact. One of the most trusted is veritree, which uses GPS tracking and a digital record system to verify every tree planted.

Why veritree is a good choice:

Verified impact – Each tree is GPS-tracked and recorded digitally, so nothing is left to chance.
Data-driven results – veritree uses monitoring technology to project long-term survival rates based on real data.
Transparency – No over-promising. Only reliably planted trees and regenerated ecosystems that are built to last.
Long-term focus – Trees are part of strategic, decades-long ecosystem restoration plans.
Community involvement – Local communities are employed and empowered through every stage of the process.

Read about our partnership with veritree

Check out our Impact Page

BE x veritree

In 2024, we partnered with Veritree to ramp up our sustainability efforts with transparent, tech-powered tree planting. We committed to planting 5 trees for every order and launched a digital forest so customers could see their impact—making it easier to track real, lasting change.

BE’s Latest Stats:

What So Why does all this matter?

Because these certifications aren’t just about looking good—they’re about doing good. With so much misleading language out there, it’s important to know that when you see these badges on our site, they represent real action, accountability, and long-term commitment.

Whether we’re auditing our carbon footprint, improving our team’s work environment, or helping reforest damaged ecosystems—it all adds up to a better way of doing business.

Next time you gear up with BE Ultimate, you’re supporting a brand that’s working toward a healthier planet and a future that’s better for everyone.

A Collective Effort for a better tomorrow

Sustainability isn’t a solo journey—it’s a community effort. Every tree planted, every carbon offset, and every improved practice is part of a larger movement. At BE, we know that creating a better future takes collaboration, and we’re just getting started. There’s always work to do, so join us on this journey as we continue pushing to be better. Together, we’ll make a lasting impact and build a more sustainable world for future generations.