For Earth Day this year, BE Ultimate is taking an important step towards building on our current sustainability practices and growing our positive environmental impact. On April 22nd 2024 we are beginning a new initiative with veritree that involves 5 trees to be planted for every retail store purchase through BE Ultimate moving forward.
BE Ultimate is proud to announce that it is officially certified as a B Corp business! B Corp is a third party evaluation and accreditation system for businesses looking to widen their impact and be held accountable for their practices.
Over the last several years, we at BE Ultimate have come to realize our obligation and responsibility to fight climate change. For us, the realization came from the fact that we have scaled—and with greater scale comes greater impact and greater responsibility.
You may have seen the symbol on our website that identifies our brand as being Climate Neutral Certified. This is something we’re very proud of. But what does this certification mean, and how did we get it?
Watching a team unpack their jerseys and seeing the bags pile up one after another, knowing that each was destined for the landfill, was sobering. Was there an alternative?
This year has been one of disappointment and uncertainty in many ways. With the COVID-19 virus causing the cancellation of tournaments and impeding everything from tournament play to training availability, it would be easy to assume that the sport of ultimate is looking at hard times in the future.
As promised, we have laid out a plan to be as transparent as possible as we continue our commitment to becoming B-Corp certified
