Just like you, we’ve been busy this off season!
We’re excited to announce that BE Ultimate will be joining forces with Taïga Ultimate! We can’t wait to hit the ground running for the 2018 season and we will have lots of exciting plans to share as we go.
Q: How will this affect BE customers?
BE will now have access to Taïga’s very own Canadian production facility allowing you and your team to choose gear that has been designed and manufactured entirely in Canada.
We’re also working hard with the Taïga team to innovate our own online spaces, launching a brand new website this month filled with new content for you to enjoy.
We’ll also be offering all teams access to a polished new online ordering experience, free up your team’s time to do more of the things that matter – like Ultimate.
Q: What's the story?
Since BE Ultimate started 6 years ago, we have grown and expanded organically. We have always focused on reliability, turnaround time, and performance-oriented products.
When we initially met the team behind Taïga Ultimate they had an infectious energy and an understanding of customer experience that was refreshingly different from what we had ever seen in the Ultimate sphere. As we explored further we realized that Taïga’s processes, that had initially intrigued us, were more valuable to customers than we imagined. They had worked hard to remove any stress that players experienced by fine tuning their ordering processes.
As we are a company that spends a lot of its time on product development it made the prospect of joining forces with Taïga more enticing, allowing us to provide an even greater offering to players and teams everywhere.
The next step was to see if our visions for the companies aligned. Luckily for us, they did. Christian Painchaud, head of Taïga, shares our belief that the Ultimate community needs to be supported by the companies from within, and that they must play a pivotal role in the growth and development, from Juniors to Elite.
This brings us to today, where we are pleased to share with you that we have now brought our two companies together. With this, you should receive the best of both worlds, and expect for us to continue to push the boundaries in the industry.
We are excited to show you what we can do.
-Rumi Tejpar, founder & CEO