BE Ultimate has been named the official apparel partner of the American Ultimate Disc League (AUDL), beginning in the 2023 season. The two-year partnership includes on-field and warm up apparel for all 24 teams in the league.
“BE Ultimate has a tremendous reputation and record on and off the field,” said AUDL CEO and Commissioner Steve Hall. “This new partnership represents the next level for our league and our sport. We look forward to innovating technology for players and providing premium products for our fans.”
The mission of BE Ultimate is to enable and inspire athletes, trainers, coaches and teams to be “Better than Ever.” From sport to community, BE is building ultimate into a legitimate, recognized sport, while leading as a socially and environmentally conscious company. BE Ultimate will also become the official presenting partner of AUDL ACTION, the league’s global social responsibility platform that strives to increase youth access and development, embrace racial and cultural diversity and inclusion, and foster sustainable community partnerships in the sport of ultimate. ACTION is led by the AUDL Inclusion Initiative (Aii) Committee and currently oversees all content initiatives, the annual Community Engagement Award and the league’s partnership with RISE.
“We are looking forward to building something great with the AUDL,” said BE Ultimate Founder and CEO Rumi Tejpar, who played in the league from 2015 to 2017. “As an organization, their reach and their commitment to growing our sport in all communities puts ultimate in places that it has never been before, which is something that we as a company have been trying to do since day one.”