College Partnerships 2025: UMass Zoodisc
The University of Massachusetts (UMass) Ultimate team has been a dominant force in the Northeast for years, with a rich history of excell...
Living Better Than Ever
News, product updates, press releases, partnership updates, and behind-the-scenes process all in one place.
Search by topic, tag, product, partnership, or keyword
Popular:
Related
More from news
2024 Year in Review: A Year of Growth, Collaboration, and Innovation
2024 has been a year of exciting milestones as we’ve worked to grow the sport of Ultimate and amplify the stories that matter. From formi...
Off-Day Belt Bag: Game-Day Gear Meets Everyday Style
Say hello to the Off-Day Belt Bag, BE Ultimate’s latest addition to your gear collection! Designed for on-the-go Ultimate players and coa...
College Partnerships 2025: Colorado Quandary & Mama Bird
BE Ultimate is excited to team up with the University of Colorado’s Ultimate powerhouses, Quandary and Mama Bird for another year! Based ...
BE's 2024 Gift Guide: Top Holiday Picks that Ship Next Day
Shopping for the Ultimate player in your life? We’ve got you covered! Whether it’s the gear they’ve been dreaming about, something practi...
Introducing the Off-Day Cotton Tee: Comfort, Style, and Durability Redefined
We’re thrilled to introduce the Off-Day Cotton Tee, now available in four unique variations on our online store and team stores. Created ...
College Partnerships 2025: UNC Darkside & Pleiades
BE is looking forward to another incredible year of collaborating with Ultimate royalty: the University of North Carolina’s open team, UN...
Stay Dry, Stay Ready: Introducing the BE Ultimate Sideline Poncho
Get ready to brave any weather with the new BE Ultimate Sideline Poncho—your ultimate layer of protection for cold, wet days on the sidel...
Ultimate Canada X BE Ultimate Renewed Partnership
Exciting things are on the horizon for BE Ultimate and Ultimate Canada as we head into 2025! Together, we’re entering a new chapter in ou...